My name is Robert Verhelst, yet most people know me as Fireman Rob. From working as a firefighter since 2000 to breaking a Guinness World Record to surviving on Discovery Channel’s show Ultimate Ninja Challenge to performing search and recovery after the September 11th attacks on the World Trade Center in New York, the impact of my message resonates with everyone. I truly live and emphatically believes that power of purpose and a strong mindset can overcome any challenge or fear. I work with people to Forge in the Fires their leadership and elite mentally strong mindset to perform to their truest potential and capacity. I bring concepts I have used to thrive as a firefighter since 2000, break a World Record, survive PTSD and become an expert in the courage to lead.