Bio
Amy Williams (Van Duyne), CSEP is a dynamic figure in the event industry, driven by her passion for propelling businesses to new heights. From her early days of learning to her current role as Founder and CEO of Afficient Consulting, Amy's journey exemplifies dedication and unwavering commitment to excellence.
Amy's insatiable love for learning has illuminated her path, infusing each project she undertakes with a unique blend of strategic insight and operational acumen.
With over 20 years of industry experience, Amy specializes in leadership, mentoring, strategy, process optimization, personnel management, and more. Her tenure as Partner & Vice President Operations at Rock The House and Director of Weddings & Special Events at Neil Leeson Decor Floral honed her expertise in event management, AV production, floral, decor, and business operations.
Achieving the Certified Special Events Professional (CSEP) designation in 2016 validated Amy's expertise, reflecting her dedication to excellence and client satisfaction.
At Afficient Consulting, Amy is dedicated to revolutionizing business operations within the event industry, focusing on strategy development, process documentation, system standardization, and efficiency enhancement to drive client success.
Amy's commitment to knowledge-sharing led her to establish Afficient Consulting, where she partners with event industry businesses to achieve their goals through process improvement and accountability enhancement.
An active member of the International Live Events Association (ILEA) since 2009, Amy has held leadership positions, including Chapter President..
Beyond consulting, Amy serves as a catalyst for positive change, offering infectious enthusiasm and steadfast dedication as a trusted partner for businesses navigating today's competitive landscape.
In her leisure time, Amy gives back to her community, stays active in professional networks, and indulges in travel, culinary exploration, and new adventures. A connoisseur of Vanilla Mint Iced Coffee, Amy's passion for process and system optimization extends to her favorite pastimes of enjoying music, fine cuisine, and crafting unforgettable events.
