But somehow ended up working more hours than ever, wondering why being in business is so messy, chaotic, and hard. It's definitely not the dream we were sold.
So we start to think something's wrong with us …
It's not.
The hard truth is that founding a business is messy and hard. That's just not said enough.
We're writing the playbook while flying the plane and trying to land it at the same time – and that's not easy.
How do I know?
I'm Shel. I've bought a business and started two businesses. I'm here to share what I learned the hard way with solo business founders, like you, in hopes that your business journey will be easier and more enjoyable.
Along the way, I systematized my husband's plumbing company, bought & sold a 4th generation 7-figure John Deere dealership and school bus business, founded a direct-selling grass-fed beef farm, and built the coaching business that brings me to you today.
Across 35+ years and four very different businesses, I've learned how to fix business problems on the fly and how to tame a business when things get chaotic.
The secret that's seldom shared is that there's a journey every business goes on to create the impact its founder set out to make.
Make money → Focus on profitability → Refine the systems → Create real impact → Be something that lasts.
As our businesses grow, mature and adapt to what's going on with us and around us, holistically sustainable businesses move between these areas with intention and ease.
Knowing where we're at, it makes it easier to find where to focus next and to move forward with clarity and intention.
That's where I come in.
I help you find where to focus — then fix it with intention using the Pumpkin Plan.
Ready to find where to focus and get it fixed? Let's connect.
